How to use Facebook Audience Insight to find new interests to target in another country

During a meeting with one of my client, she told me that she wanted to expand the Facebook ads campaigns to neighboring countries (Singapore and Brunei). This was a bit of a challenge because the current campaigns were targeting people with interests specific to a Malaysian customer persona. You’d think that you can just duplicate […]

Read more
Good marketers create funnels, GREAT marketers understand customer journey

A majority of marketers want to improve customer experience and believe that it is a way to grow the business. But when it comes to marketing strategies and actual marketing activities done, they don’t lead to improving the customer experience. Source: Econsultancy – Adobe Digital Intelligence Briefing Marketing is a huge part of customer experience. […]

Read more
How Digital Marketing Helps B2B Sales

“I’d rather take digital marketing budget and invest on business development personnel” Welcome to the first ever episode of Digital Marketing With Amirul Mokhtar. On the show today I thought I’d share an interesting discussion I had the other day while mentoring at Startup Weekend. The discussion was actually with the other mentors and one […]

Read more
Just a sales funnel is not enough to grow your small business

Every small business I’ve worked with over the years, has some sort of funnel to get revenue for the business. They may call it by different names such as sales funnel, marketing funnel, sales pipeline, or sales process. In order to get sales & revenue into the business, they get people from their target market […]

Read more
3 Excuses for Startups Not Doing SEO and What To Do About Them

#1 SEO is “dirty” I don’t blame you for thinking that SEO is a dirty tactic. It’s not your fault. I mean, does 100% “good” SEO exist anymore? I myself have experienced a fair share of “Hi I’m so and so. I wrote an article (insert non relevant article) and I’m sure your audience will […]

Read more